|Jute and cotton bag with the colors and engravings of Rococo Chocolates, sold since early 2017 (photograph taken at home, my apologies for the designer).|
This search finds an interesting and unexpected turn four years ago, April 2013, during the first of my yearly trip to Chester, north-west of England. I was early for a meeting under the Victoria clock on Eastgate when I noticed the modest but joyfully pastel display of a Rococo Chocolates shop... far more modest than the exaggerated and nauseating - and I love chocolate... - fountains of liquid chocolate by their luxuous competitor down the street.
|The Eastgate in Chester historic center and the 1897-1899 clock. The Rococo store is - for a few weeks now - on the left after the fortification (photograph under licence: Creative Commons by-nc-nd 4.0).|
|The shop under East Gate (photographie sous licence Creative Commons by-nc-nd 4.0).|
From the plastic ones four years ago (and banned for obvious sustainaible reasons by the European Union members) to the cardboard ones nowadays (next picture), Rococo promotes itself with reproduction of chocolate moulds, in their engraving forms.
|The current cardboard bag at Rococo Chocolates. Engravings and chocolate... Let's pray I haven't brought ideas in the mind of Royal Mail and La Poste salesmen: the philatelic program reissued in chocolate form for Christmas.|
New issues discovered during my last visit, January 2017, were the sale of a new jute/juto bag - the first picture of this article - and the Chester shop going to move in May to Northgate Street, on the other side of Chester Cathedral. The current store location was chosen by the initial links between Coady's company and the real estate group Grosvenor in London, but put between a restaurant and the hall of Grosvenor Hotel.
The new one, between a small post office and a cheese shop, will have more space that will enable tea house activities and chocolate making and tasting sessions in the basement. "Made in Chester". Can I wait until my 2018 pilgrimage to the Roman city.
For now, let's stick with my 2017 purchase.
|The front of a Grenada Chocolate Company packaging, distributed by Rococo Chocolates.|
I even listened - and was successfully sold - the history of The Grenada Chocolate Company, whose drawn landscape packaging make its bars illustrated stamp booklet.
|The full packaging... No, sorry, no picture of actual chocolate: how could I and my colleagues during a Friday noon lunch have succeeded to save a bit of chocolate for illustration. But what a tasteful memory...|
20 hectares of cocoa trees are exploited in a organic - or the trees - and fair - to the farmers - way ; the chocolate factory tries to be as sustainable and self-sufficient as possible, with sun panels and batteries for example. Rococo's website told how this organisation helps the cooperative survived Ivan and Emily consecutive hurricanes in 2003.
|Cocoa pods on tree, stamp of 1966 (via Colnect.com)|
Hence the out-of-design back and white sticker on the wrapper - an overprint?-, that provides a good story for chocolate shopkeepers: "A Class - Fair Transport".
|The Tres Hombres in 2013 : 32 meters, 35 tons of cargo (including Grenada chocolate bars), 5 profesional sailors, room for 10 trainees - meaning you (Fairtransport.eu).|
|Map of the current Fairtransport routes accross the Atlantic Ocean and the North Sea. But forget containers, loading's the old way. But has every order to be done in a haste? (Fairtransport.eu)|
Let's conclude on Grenada before the offensive on the family's Easter lamb and chocolate dessert: a very pronounced tasting chocolate, less sweet, whose raw material farmers are respected, whose industrial added value is spent in the country of origin's economy, and whose transoceanic transportation isn't polluting.
That justifies the prices at Rococo Chocolates and an Easter time thought: Do we have to stuff ourselves with food to be happy?
This article is inspired by two articles published Saturday 15 and Sunday 16 April 2017 on SébPhilatélie, my blog in French.